#89 London Property - ScanSan Sales & Rental Market Insights: July 2025

London’s July Property Market: Two Very Different Stories, One Clear Message

Here we are back again, diving deep into London’s property data to uncover what’s actually happening behind the listings, and this July has painted two very different pictures between the rental and sale markets.

In the rental market, high-end areas like SW7 and W8 are starting to slow down (there is a reason, trust me). Listings are sitting for longer, and supply is quietly building up. Meanwhile, places like E1, NW1, and SW11 are moving fast. It's not about price anymore. Renters are focusing on value, lifestyle, and transport links more than postcode status.

On the sales side, it’s a buyer’s market in most areas. But not all of them are stuck. While most areas in the sales market are slow-moving and heavily in favour of buyers (with properties taking longer to sell), some areas like CR0 and SW16 are exceptions. They're seeing faster turnover, tighter inventory, and pricing that better matches what buyers are willing to pay. So, they behave more like balanced markets, not buyer-dominated ones. It’s because sellers there are more in tune with what buyers are willing to pay. The data is showing us that overpriced homes are getting ignored, while well-priced ones are getting snapped up. For those who have a large portfolio, please get in contact with us! We have built a new product that it’s able to analyse all of your portfolio - England & Wales - and recommend what to do and let you know if the property is well-priced, under-priced or over-priced.

Both reports are packed with insights that help you see what’s really going on. 

No matter if you are a seasoned investor or someone that just starting up (especially for those who are starting up), this information can give you a serious insight into the areas where you want to invest.

📊 Download the full Rental and Sale Market Reports from the link below.

 👉 https://scansanproperties.com/reports

You don’t need to be an expert when the data speaks for itself.