#86 ScanSan Sales & Rental Insights: April 2025

📍London Property - April 2025 Rental & Sales Market Insights!

From March to April, do you reckon there will be a big change? Wondering where London’s property market is heading? We will tell you the difference.

Let’s start with April! We've just released ScanSan’s April 2025 Rental and Sales Market Reports, revealing the real-time trends postcode by postcode. This month’s data is full of news.

🔑 Rental Market - Momentum starts to build 

The market is heating up, is it because of the summer?. Turnover is surging in districts like E1, SE1, and SW11, with properties flying off the market and rents holding firm. In contrast, high-end zones like W8, SW3, and SW7 are cooling. Premium listings are waiting, and tenants have more leverage than they’ve had in months.

📈 Sales Market - A Buyer’s Paradise or simply a moment in time? 

As we know, most of London has swung into buyer’s market territory, with many properties sitting 250+ days on the market and months of inventory piling up. But there’s movement. CR0 is breaking away with the highest turnover, and areas like SW6 and NW9 are starting to show signs of renewed interest. If you are in the area, please let us know. Buyers are in control! And as always, they’re taking their time, hunting for value.

💡 Whether you're an investor, agent, landlord, or house-hunter, this data gives you the edge.

📥 Access the full April 2025 reports now: 🔗 [April 2025]

🎯 Need postcode-specific insights or a custom area analysis? Fill in the form on our site and we’ll build a bespoke report tailored to your needs.

Yes, there are some notable shifts between March and April 2025 in both the rental and sales markets, not a total reversal, but signs of momentum building and deeper polarisation across London.

🔄 Rental Market: March vs April 2025

✅ Increased activity in April:

• April saw higher turnover and faster-moving listings in key districts like E1, SE1, and SW11, compared to March.

• These areas are moving firmly into the landlord’s market territory with tighter inventory and quicker lets.

  
  

Now let’s compare to the previous one

📉 Luxury areas beginning to soften:

• Districts like W8 and SW3 showed stagnation in April despite their high prices, while March still had signs of pricing power holding.

• The gap between mean and median rents in April grew wider, particularly in SW3 and W8, signalling that overpriced listings aren’t being absorbed quickly.

  
  

📌 Bottom Line: April brought greater momentum:  high-demand areas are accelerating, while luxury zones are lagging.

🔄 Sales Market: March vs April 2025

🏘️ Inventory building up:

• April reports show higher months of inventory and longer days on market in most areas.

• W2 and SW6 saw notable increases in listings, yet also had a small bump in transactions, suggesting buyer interest is warming up cautiously.

  
  

📊 CR0 remains the standout:

• It maintained the highest turnover across both months, showing consistent demand and balanced market dynamics.

  
  

📉 Sluggish high-end markets:

• Premium districts like SW8 and W2 continued to underperform, prices remain high, but properties are sticking.

  
  

📌 Bottom Line:

 April marks a more defined buyer’s market compared to March, especially in central and expensive areas, with buyers gaining leverage.